The 2019 Festival customer base was made up of 53% Orkney residents; 22% from England and Wales; 19% from Scotland; 3% from the US and Mexico; 2% from Europe; and a total of 1% from Australia and Canada.
9% of Festival customers became Patrons of the Festival, which contributed 4% to total sales, and 2% became Festival Benefactors, which contributed 3% to total sales.
Over 100 local people perform with the Festival Chorus each year.
Approximately twenty technical, lighting, sound and stage crew work voluntarily to ensure performances run smoothly each year.
Approximately sixty volunteers help with Front of House duties each year.
The Festival puts an extra £1.3 million into the Orkney Economy each year.
93% of audiences agreed that the Festival provided them with a high quality experience.
Every £1 that goes into the Festival brings almost £3 of benefit to the Orkney Community.
About £100,000 comes from ticket sales. Generous ongoing support from Creative Scotland Orkney Islands Council and a range of other trusts and sponsors allows the Festival to continue but this money needs to be raised each year. The Festival costs more to run than similar events on Mainland UK because of the costs of travel to Orkney and the extra time that artists need to take to travel here. To compensate, we ask them to take part in lots of events and we have an unrivalled contribution by volunteers to keep costs down.
The Festival operates as a Scottish Charitable Company Limited by Guarantee.
Artists and Commission fees 31%
Venues, Staging & Production 17%
Student Bursaries 1%
Staff, Premises & Admin 24%
St Magnus Festival has become an integrated and pluralistic festival and a precious element of Scotland's cultural landscape”